Flowcase vs Tella: automated app-flow capture or a browser video studio
Two good tools, two different jobs. Tella is a browser studio for recording and editing yourself on camera. Flowcase drives your app from a written goal and renders the run for you.
The fastest way to choose is to name the thing you are filming. If the star of the video is you, your face, your voice, your story to camera, a studio like Tella is a natural fit. If the star is your product, and you want a clean run through a real flow without rehearsing the clicks, that is what Flowcase is built for.
Flowcase takes a URL and a description of the flow. It plans the steps, runs them in the cloud, eases the camera into each click, writes captions, and hands back a finished MP4. You are not on screen, and you are not editing a timeline by hand.
Describe it, do not perform it
Write the flow in plain English or give exact steps, and Flowcase runs it for you in the cloud.
The camera follows the work
Auto-zoom eases into each click and field, with smooth cursor motion and captions generated automatically.
Re-render, do not re-shoot
When your product changes, update the goal and render again instead of booking another recording session.
Real account, real data
Save a login once and Flowcase records authenticated flows as your account, without ever seeing your password.
Two different starting points
Teams often reach for a studio like Tella when the recording is presenter-led: a talking-head walkthrough, a personal intro, a clip where the human carries the message. It sits in the browser-video-studio category, and people choose it when they want to capture themselves and shape the result in an editor.
Flowcase starts from the app itself. You point it at your URL and either describe the flow in plain English or hand it exact steps: click this, type that, confirm the result. There is no recording session to sit through and no take to redo, because the run is generated, not performed.
How Flowcase builds the demo
You write the goal, like "sign up, create a project, and invite a teammate." The AI agent plans the clicks and typing, then captures a clean run. If you would rather be precise, give it scripted steps and it follows them exactly.
A director pass then groups the raw clicks into paced, named scenes, each with timing and importance, the way an editor lays out a timeline. Auto-zoom eases into every click and field and back out, the cursor moves on smooth curves, and captions are generated for you. The result renders in the cloud, up to 4K.
Why this beats filming the flow by hand
Recording a product walkthrough yourself means staging the data, hitting the steps in order, and re-shooting when you fumble a click. Then you cut, zoom, and caption in post. Every small product change means doing it all again.
Flowcase removes the performance. Change the script, re-render, and the zoom, pacing, and captions come along for free. When your UI shifts, you update the goal instead of booking another recording session.
Recording as your real account
Most useful demos live behind a login. Save a session once on the Connections page and Flowcase records as your account, showing real data in the actual product. It never sees your password.
That makes authenticated flows, dashboards, settings, anything past the sign-in wall, as straightforward to capture as a public marketing page.
When to pick which
Pick Tella if you mainly need to be on camera, narrate in your own voice, and edit the clip yourself. It is a strong choice for personal, presenter-driven video.
Pick Flowcase when the product is the point: you want repeatable, polished runs through real flows, auto-zoom and captions done for you, and cloud rendering with no app to install. Plenty of teams use both, one for the face and one for the flow.
Frequently asked questions
- Flowcase vs Tella: what is the core difference?
- Tella is a browser studio for recording and editing yourself on camera. Flowcase drives your app from a written goal, captures a clean run, and renders a polished MP4 in the cloud. One films a presenter, the other films your product flow.
- Do I need to appear on camera with Flowcase?
- No. Flowcase captures your app driving through the flow, not you. There is no webcam recording and no take to redo. If a face-to-camera intro is the goal, a studio like Tella suits that better.
- Can I control exactly what happens in the video?
- Yes. Give Flowcase exact scripted steps, click this, type that, confirm the result, and it follows them precisely. Or describe the goal in plain English and let the AI agent plan the clicks and typing.
- Can Flowcase record flows that require a login?
- Yes. Save a login session once on the Connections page and Flowcase records as your account with real data. It never sees your password, so dashboards and settings behind the sign-in wall are easy to capture.
- What quality and length can I render?
- Cloud rendering goes up to 4K, depending on your plan. The free plan covers 3 minutes of rendered demo each month at 1080p with a watermark. Paid plans raise the resolution, drop the watermark, and bill pay-as-you-go per second over your monthly pool.
- Do I have to install anything?
- No. Flowcase runs in the browser and renders in the cloud. There is no local app to set up and no editing timeline to manage by hand.
Keep exploring
Film your product, not a rehearsal
Point Flowcase at your app, describe the flow, and watch it render a clean demo. The first one is on us: 3 min of rendered demo free every month, no card needed.
3 min of rendered demo free every month · no card needed