Make a feature launch video that lands the point
You shipped the feature. Now show it in 40 seconds of clean, focused footage. Point Flowcase at the screen, describe the flow, and get a launch-ready MP4.
A feature launch video has one job: show the new thing working, fast, without the viewer hunting for what changed. Most teams either skip the video or burn an afternoon on a screen recorder, a noisy cursor, and three failed takes. Flowcase does the recording and the editing for you.
Give it the URL where the feature lives and a plain-English description of the flow. It plans the clicks, captures a clean run, zooms into each moment that matters, and renders the cut in the cloud. You get a sharable MP4 built for a changelog, a launch tweet, or an in-app what's-new card.
Built for the reveal
Auto-zoom and a director pass put the camera on your new feature at the exact moment it appears.
No takes, no retries
The agent captures a clean run on its own, so a single typo never costs you a whole recording session.
Re-shoot with one click
When the feature changes, rerun the same flow and get a fresh video without setting anything up again.
Launch-ready output
Cloud rendering up to 4K produces an MP4 sized for changelogs, social posts, and in-app what's-new cards.
From URL to launch video in four steps
Start by pointing Flowcase at the page where your feature lives. Then tell it the flow in plain English, like 'open the new export menu, pick PDF, and download the file,' or hand it exact scripted steps when the path has to be precise: click this button, type this value, confirm this result.
From there it runs on its own. The AI agent drives your app to the new feature and captures a clean run. Auto-zoom eases the camera into each click and field, then pulls back out, so viewers always look where the action is. A director pass groups the raw clicks into paced, named scenes with timing and importance, and captions are generated automatically.
Render in the cloud up to 4K, then download the MP4 or share the link. No screen recorder, no local app to install.
Why this beats recording it by hand
A hand-shot launch video carries the small flaws viewers feel even when they cannot name them: a cursor that darts, a zoom that arrives late, a section that drags. Re-recording to fix one mistake means redoing the whole take.
Flowcase removes the takes entirely. The cursor moves on a smooth, eased path. The camera times its push-in to each action. The director pass paces the scenes so the reveal of your feature gets room to breathe and the setup stays brief. When the feature changes next sprint, you rerun the same flow instead of booking another recording session.
Record the real, logged-in feature
Most new features live behind a login, and that is exactly where a launch video needs to be shot. Save a login session once on the Connections page, and Flowcase records as your account without ever seeing your password.
That means the video shows your real data, your real settings, and the feature in its true context, not a stripped-down logged-out shell. The session stays reusable, so every future launch records straight into the authenticated app.
Real launch scenarios
A SaaS team ships a new bulk-edit table. They script the steps: select three rows, open the bulk menu, change status, save. Flowcase zooms into the row checkboxes, holds on the menu, and captions each action. The 35-second clip goes straight into the release notes.
A fintech app adds instant transfers. The writer describes the goal in plain English and lets the agent plan the path from the dashboard to the confirmation screen. Auto-zoom lands on the new 'Instant' toggle and the success state, the two frames that prove the feature works.
A design tool launches AI layer naming. One scripted run captures the before, the click, and the renamed layers. Rendered at 1440p, it becomes the hero video at the top of the launch post.
Frequently asked questions
- What is a feature launch video?
- It is a short, focused demo that shows a single new feature working, usually 20 to 3 minutes, made to announce a release in a changelog, a social post, or an in-app what's-new card. Flowcase builds one from your app's URL and a description of the flow.
- How long does it take to make one?
- Most of the work is describing the flow, which takes a minute or two. The agent then captures and renders in the cloud, so you get a finished MP4 without sitting through retakes or editing software.
- Can I control the exact steps shown?
- Yes. You can hand Flowcase exact scripted steps, click this, type that, confirm this result, when the path has to be precise. If you would rather not script it, describe the goal in plain English and the AI agent plans the clicks for you.
- Does it work for features behind a login?
- Yes. Save a login session once on the Connections page and Flowcase records as your account, with your real data, without ever seeing your password. That session is reusable for every future launch.
- What resolution and format do I get?
- Flowcase renders MP4 in the cloud up to 4K, depending on your plan. Free renders at 1080p, Starter at 1080p, Pro at 1440p, and Scale at 4K. The file is ready to upload anywhere.
- Can I reuse the video when the feature changes?
- Yes. Your flow is saved, so when the UI shifts or you tweak the feature, you rerun the same flow and Flowcase produces an updated video without rebuilding it from scratch.
Keep exploring
Ship your next feature with a video
Start free and render 3 minutes of demo every month, no card needed. Point Flowcase at your new feature, describe the flow, and have a launch-ready clip before the announcement goes out.
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