Flowcase vs Arcade: Which Demo Format Wins
Two ways to show your product in action. One renders a finished video. The other builds an interactive click-through. Here is how to choose.
Both Flowcase and Arcade exist to turn your app into something you can share. They take different shapes. Arcade is widely known for interactive, click-through demos: embeddable walkthroughs a viewer steps through at their own pace. Flowcase produces a rendered video file, a polished MP4 of your flow running start to finish.
The right pick depends on where the demo lives and how much you want to hand off. Below is a plain look at how each works and when one beats the other.
Describe it, do not build it
Type the flow in plain English and the AI agent plans the clicks and capture for you, or hand it exact scripted steps.
A finished file, not an embed
Flowcase outputs a polished MP4 up to 4K that plays the same way in any player, ad, or inbox.
Auto-zoom that follows the action
The camera eases into each click and field, then back out, so attention lands exactly where it should.
Capture behind your login
Save a session once and Flowcase records as your account, showing real product screens, without ever seeing your password.
How Flowcase makes a demo
You point Flowcase at your app's URL and describe the flow in plain English, or give exact scripted steps: click this, type that, confirm the result. From there it runs on its own. The AI agent plans the clicks and typing, then captures a clean run of your product.
A director pass groups those raw clicks into paced, named scenes with timing and importance, like an editor laying out a timeline. The camera eases into each click and field with auto-zoom, then pulls back out, so viewers always look where it matters. Cursor motion is smooth and eased, and captions are generated for you. The output renders in the cloud, up to 4K, as a file you can drop anywhere a video goes.
Rendered video vs interactive click-through
An interactive demo asks the viewer to drive. They click through screens, follow along, and explore at their own speed. That hands-on feel is a real strength, and teams often pick Arcade when the goal is a guided product tour someone steps through inside a page.
A rendered video asks nothing of the viewer except to watch. It plays the same way every time, in any player, with no clicks, no loading states, and no chance of a viewer getting stuck halfway. That makes it the better fit for launch announcements, paid ads, social posts, sales follow-ups, and anywhere a clean MP4 outperforms an embed.
Recording behind a login
A lot of the flows worth showing sit behind a sign-in. Flowcase handles that with authenticated capture. You save a login session once on the Connections page, and Flowcase records as your account without ever seeing your password.
That means the demo shows your real product with real data in view, not a stripped-down public page. The session is reused on later runs, so re-recording an updated flow does not mean logging in again.
When to choose each
Choose Arcade if your main need is an interactive walkthrough a visitor clicks through on your site or in onboarding, and you want them setting the pace.
Choose Flowcase if you need a finished video to publish: a clip for a launch, an ad, a changelog, or a sales email. If you would rather describe the flow and let an agent capture it than build a step-by-step path by hand, Flowcase is built for that. Plenty of teams run both, an interactive demo on the site and a rendered video everywhere else.
Frequently asked questions
- What is the main difference in Flowcase vs Arcade?
- Arcade is widely known for interactive, click-through demos a viewer steps through in a page. Flowcase produces a rendered video file, an MP4 of your flow running start to finish with auto-zoom, eased cursor motion, and captions. One is something to click; the other is something to watch and share.
- Can Flowcase capture a flow behind a login?
- Yes. Save a login session once on the Connections page and Flowcase records as your account, without ever seeing your password. Your real product and data stay in view, and the saved session is reused on later runs.
- Do I have to script every step myself?
- No. You can describe the flow in plain English and the AI agent plans the clicks and typing, then captures a clean run. If you want precise control, exact scripted steps are also supported: click this, type that, confirm the result.
- What format and quality does Flowcase output?
- Flowcase renders an MP4 in the cloud, up to 4K depending on your plan. You can publish it anywhere a video goes: a landing page, a paid ad, a social post, a changelog, or a sales email.
- Is Flowcase an Arcade alternative for product launches?
- It fits that case well. For a launch clip, an ad, or a sales follow-up, a rendered video plays consistently in any player with no steps for the viewer to complete. If you instead want a guided tour someone clicks through on your site, an interactive tool like Arcade may suit you better. Many teams use both.
- Do I need to install anything to use Flowcase?
- No. There is no local app. You point it at your app's URL and it captures and renders in the browser and cloud.
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